Lead term explained

Lead — this is the action in internet marketing, which bind the chain of the advertiser client, to increase consumer demand. An advertiser places ads on the network in two formats:

• Lead format CPL (Cost per lead) — when a potential client fills the registration form of the advertiser on their own;
• Lead format CPA (Cost per action) — in the case where the client executes a specific action — to buy, places an order, enters the customer's store.

Examples of usage Leads:

• Filling out the form on the mailing list;
• Completing the questionnaire;
• Registration on the website of the advertiser;
• Filling the order form;
• Filling out a lottery ticket.